By: Anna Cave
Breaking down what it means to break down numbers for a living.
1. You'll be one of the most competitive applicants for an analytics position. Elon was one of the first schools to have an undergraduate media analytics program and still remains one of the few in the country to offer the major. By having a communications major specific to analytics, your degree will likely be more versatile than one that may come from a business school or another department at your university.
2. You'll be paying off those student loans in no time. According to Zippia, media analysts make an average of $54,537 a year. If you're in the top 10% of media analysts you might end up making over $73,000. Check out the interactive graphic below to see average salaries of media analysts in each county of the United States. Source: Zippia.com
3. You're set to grow in your career. Media analytics is a very new field which means there is tons of room for growth. The growth rate of media analysts are moving much quicker than most professions, and the Bureau of Labor Statistics expected it to grow 20% between 2018 and 2028, with about 139,200 predicted job openings in analytics in the year 2028. Check out our article on some of the most in-demand jobs in analytics right now.
4. You can likely stop school after your bachelor's degree. Many think they'll need a master's degree in order to be successful in analytics, but 54.3% of media analysts only have a bachelor's degree. Especially with a degree specific to media analytics in communication, you will likely gather all the skills you'll need by the time you finish you undergrad. 5. It's almost an even playing field for men and women. It can be easy to assume analytics would be a male dominated field, but the representation is pretty close to equal. According to Zippia, 50.3% of media analysts are male, 44.4% are female, and 5.3% did not specify a gender. 6. You'll fill the skill gap. As we discover more about how analytics can be utilized in communication, positions need to be filled. There is a huge expertise gap in analytics professions because there are not a lot of universities that specialize in teaching the skills necessary to perform analytics. By getting a media analytics degree from Elon, you'll develop and practice the necessary skills to fill analytics positions. 7. Companies are beginning to prioritize data driven strategies for their everyday decision making. Companies want to know that they're investing their money in communication strategies that are effective. You can validate or invalidate a company's potential decisions based on conclusions you draw from the data and can save companies tons of time and money while giving them the peace of mind that what they're doing will work. 8. Data isn't going anywhere, so neither will your career. 2.3 trillion gigabytes of data are produced every single day. With that much information in circulation, there is always going to be somebody that needs to make sense of that. Being able to understand what data means and communicate it to the people you work with is a skill we likely won't lose the need for. 9. Not everybody knows what metrics are important, so if you can make sense of them you will be valuable. We have an abundance of data, but not everybody knows what is actually important during analysis. If you can identify which aspects of the data are important and explain why, you will be incredibly valuable to whoever you work for. 10. Elon's media analytics degree will make you more well rounded. Because Elon requires you to take core classes in communications that cover skills required for each major in the school, you'll end up with a broader understanding of how communication can be applied in the real world. This will make you a more well-rounded candidate for any job opportunity that comes your way. You won't limit yourself to just analytics and would be able to apply your plethora of skills to anything your employer asks of you.
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