Media analytics is the measurement of the success and growth of different communication messages in terms of reach and engagement with their target audiences. People in media analytics analyze, visualize, and interpret media data to make sure the right people are seeing and interacting with the intended message.
While that seems complicated, you've probably seen it in action before. Media analytics can be as simple as what we see every time we log onto social media with metrics such as likes, comments and retweets. Any social media user can view these basic metrics on pages they follow. Though these metrics are out in the open, there is a lot more that goes on behind the scenes.
Media analysts are interested in the people behind those engagement metrics, so looking at demographics is a huge part of the field. Demographics can be as simple as the information you give when you sign up for a site's mailing list, such as age and gender, or as complicated as preferences that are determined by tracking what you search for on places like Amazon.
Media analytics doesn't just stop at data collection. The main part of a media analysts' job is to take the data they've collected and translate into something that is easy to understand to the people they are presenting the data to (this is why it's a communications degree!). Media analysts help the people they work for make informed, data-driven decisions. This should not be taken lightly, either. Companies can save literally millions of dollars on things like advertising and marketing campaigns when they listen to reports made by analysts about the best way to target the ideal audience.
Right now, Elon University is one of the first universities in the nation to offer an undergraduate media analytics degree within their School of Communications.
While that seems complicated, you've probably seen it in action before. Media analytics can be as simple as what we see every time we log onto social media with metrics such as likes, comments and retweets. Any social media user can view these basic metrics on pages they follow. Though these metrics are out in the open, there is a lot more that goes on behind the scenes.
Media analysts are interested in the people behind those engagement metrics, so looking at demographics is a huge part of the field. Demographics can be as simple as the information you give when you sign up for a site's mailing list, such as age and gender, or as complicated as preferences that are determined by tracking what you search for on places like Amazon.
Media analytics doesn't just stop at data collection. The main part of a media analysts' job is to take the data they've collected and translate into something that is easy to understand to the people they are presenting the data to (this is why it's a communications degree!). Media analysts help the people they work for make informed, data-driven decisions. This should not be taken lightly, either. Companies can save literally millions of dollars on things like advertising and marketing campaigns when they listen to reports made by analysts about the best way to target the ideal audience.
Right now, Elon University is one of the first universities in the nation to offer an undergraduate media analytics degree within their School of Communications.