By: Quentin Wilson How one of the most popular social apps tracks you data. ![]() As the world becomes more globalized and the internet becomes each of our default ways of communication, social media continues to flourish and connect each of us more than we ever have been before. This has a plethora of positive and negative consequences of course, including the use in an increasingly polarizing political climate here in the US and across the globe, and the continued reconnections of loved ones who may have lost touch with each other somewhere along the way. All in all, the positive and negative symptoms of social media are important in understanding where we are as a society and where we are headed. One of the most crucial facets of understanding social media and its impact are social media analytics. These strategic forms of measurement are something this blog post will delve into further and explore in terms of Snapchat specifically. Social media analytics include any number of different ways to measure how a platform is being perceived and what areas may need to be reevaluated in order to further succeed. When it comes to Snapchat, the American multimedia messaging app, one of the ways analytics are conducted in this way involves examining and analyzing the text people include in their posts on an app in order to determine the public’s general feelings towards the app overall. This is important because it plays into how to effectively advertise the app, and it highlights areas that the app should focus on bettering in order to gain a bigger audience. For example, if analytics are beginning to suggest that people are unhappy with a recent change in Snapchat, this will be made clear and those in charge will have the opportunity to address and resolve the given issue. Social media analytics, its definition and many facets are explained more thoroughly here in an article by TechTarget. Media analytics is a tool used to
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