LinkedIn Learning Programs for Media Analytics Majors

By: Anna Cave

​Build your resume and skill set without ever leaving your bed.

LinkedIn Learning is a great way to master skills on your own time. Classes are flexible, so you can do them whenever you would like. When you login through your university account, all the training videos should be free, so take advantage of this learning platform while you still have access to it. In my opinion, the best part about LinkedIn Learning is that as soon as you complete training, the skill uploads directly to your LinkedIn profile, saving you the hassle of editing your profile while letting anyone who views your profile to see the exact course you have taken. 

Having proof that you have completed these courses will look great to future employers. Most people put down Excel as a skill on their resumes, but how many have actually mastered it? Showing proof that you know what you're doing will be impressive and also show employers that you are willing to take the time to make sure you're prepared for different aspects of the job.

LinkedIn Learning covers a wide variety of topics, but here are some of our best picks for analytics. 

Excel Essential Training (Office 365/Microsoft 365): ​Excel is a classic tool for any analytics major to know. Though there are a lot of newer programs that mimic what Excel does, it is still worth getting to know Excel since it is the default application for many jobs. Almost any job you apply for will expect some basic level Excel knowledge, so go ahead and solidify your skills while you're ahead.
Course length: 2h 17m

​Tableau 10 Essential Training: This training walks you through the basics of Tableau and by the end of the training you'll be able to use Tableau's features to create visualizations of your data. Tableau is a great program for presenting data in an interactive way. Tableau is also a great format to share data presentations when you may not be able to present in person, because it can allow your audience to dive into the data while still receiving the overarching message you are trying to present. Tableau is the perfect tool for communicating data, which is why it is essential for any media analytics major.
​Course length: 4h 41m

Customer Insights and Consumer Analytics for Organizations: This course will teach you about different aspects of consumer analytics, including how to design a program to measure analytics and how to use data to improve relationships and investments with your consumers. This learning gives a general overview of how to use analytics for customer insights, so it serves as more of an introduction to the topic so you can dive in deeper down the road. This is a great course for anyone who is interested in how media analytics ties into business. 
Course length: 1h 9m

Scrum: The Basics: Scrum is a management style built to manage complex processes within companies. While Scrum is not specific to analytics, it is a management model that is taking over the business world, and knowing it might help you adapt better to your workplace if it is their chosen style of management. Plus, the course is only an hour, so why not take it!
Course length: 1h

While these courses are a great place to begin, we encourage you to go beyond and explore different areas of interest to you. Find a new topic you want to learn about or use it to brush up on skills before applying for jobs.