How to Measure Your Tik Tok Account Engagement

By: Kaitlyn Daly

A quick step-by-step guide to viewing your own analytics.

TikTok is a social media platform that is based on creating, sharing and discovering videos. It is an app that has gotten extremely popular over the past year and is downloaded by hundreds of millions of people. The app allows its users to be themselves and create content for all to see. Background information for this post came from the Social Media Examiner’s article on TikTok analytics. 

Analytics in TikTok are created based on your account. If you choose to have a Pro account, your analytics can be seen, while with a regular account this is not possible. Having a Pro account on TikTok allows everyone who has the app to see your content, meanwhile with a regular account your videos will only be seen by the people who follow you and you follow back. TikTok Pro accounts allow the creators to calculate audience and performance insights. You can also access data about your followers, profile views, video views, and more.

To find all of this information you will need to hit the three horizontal dots located at the top right of your profile page. Then you will click on the tab that says Pro Account. After clicking this, you will see Analytics as the first option. Once you open that up you will now be able to see all of your analytics. In the Overview tab you will see your videos views and how the views have increased, decreased, or stayed the same over the past 7 days. Beneath this is followers where you will again be able to see your increase or  decrease in followers over the past 7 days. Lastly, under followers you can see how many people have viewed your profile in the past week.

​The second tab on the analytics page is Content. Here you will be able to see the past videos you have created in the past week and your top trending videos of the week. The final tab in analytics is Followers. In this tab, TikTok allows us to see how diverse your followers are. The first thing you will notice is the number of followers you have. Beneath this, you will get to check out how your followers vary in gender. It will showcase the percentage of each gender that follows you in a pie chart. In addition, you can see the percentages of where your followers are from in a bar graph. For instance, what percentage of your followers live in the United States vs. the United Kingdom. Finally, the last analytic TikTok allows us to see is your followers activity on the app. You get to see how many of your followers were on TikTok each hour of the day and what time of day is the most popular for them to be on the app.

​TikTok has so many other awesome features on the app. Not only does the app allow you to see all of your accomplishments and dedication, but it also allows you to meet new people from around the world and express yourself in any way you want.

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