3 Reasons Why Social Media Marketing is Important for Your Brand

By: Michael Faccibene

Over the past decade, social media outlets have become arguably the most influential platforms out there.

As these outlets have evolved over the years, they have become a great way for a business or organization to promote themselves. This is largely because the reach across the world that social media has is unmatched. According to Statista, there are roughly 4.2 billion active social media users as of January 2021. No other print or electronic platform has that kind of audience, so marketing over social media is a key tactic that every business should take advantage of. If the vast reach that social media has across the world wasn’t enough to convince you, here are three more reasons why social media marketing is important for your business.

1.   It’s an Inexpensive Way to Grow Your Audience
Running an active and vibrant social media account is easy to do at little to no cost! If you consistently post on your account, use the proper hashtags and engage with your audience, your account will grow tremendously. Additionally, if you’re willing to spend the extra money, boosting posts is a great way to have your content reach new audiences. People are very connected with social media, so being consistent and engaging will greatly impact prospective customers everywhere.

2.   Learn from Your Competitors
Everyone who has access to social media can view essentially any account or profile that they choose. This will easily allow your business to look at its competitors’ online profiles. If you notice any cool ideas or trends from you competitors’ account, you can implement something similar on your account. Going through your competitors’ feed will allow you to compare your account to that of your competitor. This way you can improve on any areas you see fit. 

3.   Build Meaningful Relationships with Your Customers
Engaging with your audience and customers on social media can prove to be extremely beneficial for your business or organization. Consumers want to buy from brands that they trust and know are reliable. What better way to build trust than interacting with consumers and showing them that you can connect with them on a human level? Customers like being heard and feel more gratitude for a brand that they interact with and can share ideas with.

These are just three of many reasons why social media marketing is so important to any business. There’s no doubt that your business will greatly benefit from social media marketing.